Privacy policy

Privacy Policy

At Cha Zhi Ji, your privacy is our priority. This policy explains how we collect, use, and protect your personal information when you visit our website, make a purchase, or interact with us in any way. It also explains how Shopify, as our ecommerce platform provider, processes your information – including through services that use data from interactions with other merchants – to help operate and improve our store.

1. Who We Are & Who Processes Your Data

This website is operated by THE FINE CUP ENTERPRISE (trading as Cha Zhi Ji 茶知己). Our store is hosted by Shopify Inc. and its affiliates. When you visit or shop with us, your personal information is processed both by us and by Shopify to power our ecommerce platform and related services.

To learn more about how Shopify processes customer information, you can review Shopify’s Consumer Privacy Policy and Shopify’s privacy portal at https://privacy.shopify.com.

2. What We Collect

We collect the following categories of personal information when you browse our store, create an account, contact us, or make a purchase:

  • Contact details: name, email address, phone number
  • Order details: products purchased, order history, preferences, notes you provide with an order
  • Addresses: shipping and billing address
  • Payment information (processed securely by Shopify and our payment providers – we do not see or store full card details)
  • Device and usage data: IP address, browser type, device type, operating system, pages viewed, timestamps, approximate location, and interactions with our site (collected via cookies, pixels, and similar technologies)
  • Marketing and communications data: your preferences for receiving newsletters, promotional emails, and other marketing communications

3. How We Use Your Information

We use your information to:

  • Process, confirm, and deliver your orders
  • Provide customer support and respond to your enquiries
  • Manage your account, order history, and rewards (if applicable)
  • Send order updates, transactional emails, and service messages
  • Send newsletters and promotional communications if you have opted in
  • Detect and prevent fraud or misuse of our services
  • Analyze site traffic, understand customer interests, and improve our products, services, and website experience
  • Support advertising and measurement on platforms such as Google, Meta (Facebook/Instagram), and others, where permitted and with appropriate consent

4. Shopify Network Intelligence & Enhanced Services

We have enabled Shopify Network Intelligence in our store settings. This means that Shopify securely uses data from customer interactions with our store together with data from other merchants’ stores to provide us with “Enhanced Services”. These services help protect, grow, and improve our business and may include:

  • Improved product recommendations and personalization for our customers
  • Enhanced store performance, fraud prevention, and operational insights
  • Better ad targeting and measurement for tools such as Shopify Audiences, Shop channel, Shopify Email, Shopify Collabs, and Shopify Search & Discovery (where we use these apps)

When Shopify Network Intelligence is enabled, your data may be combined with other data that Shopify holds to generate aggregated insights and advertising audiences. Other merchants cannot access your individual data, and we do not receive other merchants’ customer data.

5. Sharing Your Information with Third Parties

We share your data only with trusted partners as needed to operate our store, fulfill orders, and run our business:

  • Shopify – our ecommerce platform provider, payment routing, security, analytics, and Shopify Network Intelligence services.
  • Payment providers – such as Stripe, PayPal, and other payment gateways that process your payments securely.
  • Shipping partners – such as PosLaju, DHL, and other couriers to deliver your orders.
  • Marketing and analytics partners – such as Google Analytics, Google Ads, Meta (Facebook/Instagram) Ads, email service providers, and similar tools to help us understand performance and reach new customers.
  • Professional and technical service providers – such as hosting, IT support, or consultants who help us run our business.

We do not sell your personal information. In some regions (for example, certain US states), using data for targeted advertising or sharing it with certain partners may be considered a “sale,” “sharing,” or “targeted advertising” activity under local laws. Where required, we provide additional ways for you to opt out of these uses.

6. Cookies, Pixels & Tracking Technologies

We use cookies, pixels, and similar technologies to run our store and improve your experience. These technologies may:

  • Keep you signed in and remember items in your cart
  • Store your language and region preferences
  • Help us understand how visitors use our site
  • Measure the effectiveness of our marketing and advertising campaigns
  • Support personalized ads on platforms like Google, Meta, or other partners (where permitted by law and your consent)

If you are located in regions such as the EEA, UK, or Switzerland, a cookie banner may appear on our site to ask for your consent to the use of non-essential cookies and similar technologies. You can adjust your preferences at any time using the cookie settings where available.

7. Data Sharing Opt-Out & Region-Specific Rights

Depending on where you live, you may have additional rights regarding how your personal data is used for advertising and data sharing:

  • United States (certain states): You may have the right to opt out of the “sale” or “sharing” of your personal data, or of its use for targeted advertising. Where required, we provide a “Do Not Sell or Share My Personal Information” or similar option, or a Data Sharing Opt-Out page, which you can use to exercise this right.
  • EEA, UK, Switzerland: Under the GDPR and related laws, you have rights including access, correction, deletion, restriction, data portability, and the right to object to certain processing (including profiling and, in some cases, direct marketing). You can also withdraw your consent at any time where processing is based on consent.
  • Malaysia: Under the Personal Data Protection Act 2010 (PDPA), you may request access to and correction of personal data we hold about you and may withdraw consent to certain processing, subject to legal and contractual restrictions.

You can contact us using the details in the “Contact Us” section below to exercise these rights. You can also use Shopify’s privacy portal at https://privacy.shopify.com to learn how to make requests directly to Shopify regarding its processing of your data (including data used in Shopify Network Intelligence).

8. Your General Privacy Rights

In summary, subject to applicable law, you may have the right to:

  • Request access to the personal data we hold about you
  • Request correction or update of inaccurate or incomplete data
  • Request deletion of your personal data (subject to legal retention requirements)
  • Object to or restrict certain types of processing, including direct marketing
  • Withdraw consent where processing is based on your consent
  • Request a copy of your data in a portable format, where applicable

9. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes described in this policy, including:

  • To complete your purchases and provide customer support
  • To meet our legal and accounting obligations (for example, tax and audit requirements)
  • To resolve disputes and enforce our agreements

When we no longer need your personal data for these purposes, we will delete or anonymize it where feasible.

10. International Data Transfers

Because Shopify and some of our service providers operate globally, your personal data may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. Where required by law, appropriate safeguards (such as contractual protections) are used to protect your information during such transfers.

11. Data Protection & Security

Your information is stored securely on Shopify’s servers and protected through industry-standard technical and organizational measures, including encryption, firewalls, and access controls. While no method of transmission or storage is completely secure, we work with Shopify and our service providers to help protect your personal data.

12. Age of Consent

By using this site, you confirm that you are at least the age of majority in your country or state of residence, or that you are the parent or guardian of a minor who is using this site with your permission.

13. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, Shopify’s services, or applicable laws. When we make changes, we will post the updated policy on this page and update the “Last updated” date below. We encourage you to review this policy periodically to stay informed about how we handle your personal information.

14. Contact Us

If you have any questions about this Privacy Policy or would like to exercise your privacy rights, you can contact us at:

  • Email: support@store-chazhiji.com
  • WhatsApp: +60189001613
  • Business Name: THE FINE CUP ENTERPRISE
  • Business Registration Number (SSM): 202303303856
  • Registered Address: E-42-12, Millerz Square, 357, Jalan Klang Lama, 58000 Kuala Lumpur, Malaysia

Last updated: November 2025